I am doing telephone surveys and when I explain that I work for a market research firm, the majority of the respondents tell me that they are in the "Do not Call list" (which aplys ONLY to telemarketers and solicitors) or they say that they are not interested in buying anything, and they hang up, and they lose the chance of expressing their opinions about an specific subject and making their opinions count.
Answer by InspectorBudget
The term "marketing" has been thoroughly corrupted by years of abuse, where people use marketing to mean sales.
That is still going on right now, for example, just looking at job classifieds, Careerbuilder, and Craigslist jobs, most ( if not all ) of the "marketing specialist" or "marketing executive" jobs are really commissioned sales jobs.
I, too am weary of seeing this. There is a world of difference between marketing and sales that the majority of business people do not comprehend.
One thing you could do is to say that you are from a Survey Research firm, or Opinion Research company, and avoid the use of the word market.
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Orignal From: Why most people don't know the difference between market research and telemarketing or soliciting?
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