How To Write Killer Articles That Get Published To Position Your Solicitors Firm As Experts
Here is my article checklist – I must include these if possible in every article I write.
ü I must create a Headline and Sub Headline That Sells. It should answer the questions Why Do I Want To Know This And Why Should I Know It Now.
ü I must create a snapshot of bullet points. Because Not Everyone Can Read so Here Are The Bare Bones To Get You To Read On.
ü I will use sub headings so that people can skip through the article by reading sub-headings. And many people will go right to the end CALL TO ACTION so make sure one is there.
ü I will use a case study or legal ruling to add authority to my article. This means I am abreast of the current law and keeping an eye out for my clients, (who are under my protection).
ü I include testimonials from clients that I have done work for in this area. This provides the proof that I do what I say I do.
ü I demonstrate what other areas I can help out with from my specialist area, including not just putting down features, i.e. we do law, but benefits too, i.e. we get you more money from grants
ü I use links to other parts of the website and FSP that are relevant to get referrals to other departments.
ü I offer a special report or gift that has a real value. This makes people say, "I am interested in what you have to sell." This is pull marketing that qualifies prospects and establishes you as a valuable resource and gets contact details.
ü I ask readers if they want to stay in touch and get hot news first from me.
ü I ask readers what question they want to have answered. (The best way of providing pull marketing is to find out what people want and give it to them rather than guessing!)
Editors and producers have to come up with new content every day so they love it if people help.
And writing things down makes it permanent. One magazine article of 1000 words can be used in many ways.
Remember if you have a successful framework an article can take no more than 30 minutes to write.
This is how the article can then be leveraged.
1 On your website
2 In your newsletter
3 As part of a direct mail letter
4 On an audio CD (when read out loud)
5 As audio or basis for a video on your website or You Tube
6 As an email as part of a 7 week email newsletter
7 In a newspaper
8 As a press release
9 As an invitation to a radio journalist to get in touch
10 As part of a selling pack
11 As a fax broadcast
12 On a display board
13 As a report
14 As a handout at seminars
15 As the basis for a presentation pack
16 For an information line
Once you have 20 articles of 20 pages in length it is possible to publish a book.
Being an author is an amazing way to get people to trust you and to get in touch.
You get to be known as;
"that Lawyer who wrote the "47 Legal Things You Need To Know When Starting Up A Dot Com Business"!
And if you can't write, then dictate the words on to a recorder and get someone else to write it up.
Or hire a free lancer on e-lance. Then just publish on Lulu.com for a few pounds.
Boyd Butler is a published author, coach, mentor and consultant.
Visit his legal marketing website at http://www.GreatLegalMarketing.co.uk
Article from articlesbase.com
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